Neurosensitivity fascinates

Perception opens the way to values.

Human value design - Beratung, Werte, Unternehmen Values & Photography My customer proximity My Sensitivity Definition

The topic is gaining
Importance. If the
sensitivity is not right,
the values suffer.


Neurosensitivity is an essential mechanism of the central nervous system.

Customer proximity through greater awareness

Neurosensitivity helps to better understand one’s own values, because values are the result of individual perception. If your customers and employees know the concept behind it, then they usually perceive more. Thus, values become clearer and they can better formulate them from the customer’s point of view. After all, who can formulate the values better than the customers or employees themselves?

Detailed insights into one’s own values deliver higher neurosensitivity for all stakeholders and thus of products and services. Since it is inherent in everyone, heightened perception can also be trained. Neurosensitivity broadens the view of people in organizations–whether in human resource management or marketing. You will be amazed at the wow effects that occur when you reassemble teams with neurosensitivity. Teamwork runs more smoothly and teams that integrate customers allow customer journeys to become a true customer experience. Individual perception comes to the fore. In conjunction with the new concept of value, empathy becomes the central ingredient for successful interaction with employees and customers.

Digitization unites! Humans are not replaced by technology, but gain a different quality through neurosensitivity. Digital business processes allow your employees’ empathy to be more effective. Live stream shopping and live stream consulting allow new experiences and empathy in digital form. The seamless interplay of perception, digital business processes and human interaction allow for natural interaction with customers and employees. Never before have you been so close to your customers!

My Neurosensitivity

I always foresaw things: products, markets or even the behavior of others. Later, I kept founding innovative companies and launching many products for others. Almost all my life I have modeled people in the computer: Human Resources, Marketing and Sales, Ergonomics, Adaptive User Interfaces, Personnel Development and Leadership. I saw what others did not see and that amazed some.

High sensitivity has always been an issue for me, but it wasn’t until I became intensely involved with neurosensitivity that I realized there was more to it. Everyone has the plant, but in my case it was very pronounced. My visions and intense perceptions of other people were not coincidences, but the ability to perceive people in more detail than others.

I taught modeling techniques as a professor for over 15 years and realized that the methods were second nature to me. As soon as I talked to others, I could record their thoughts and data and process models. So I developed the methods further and used them for projects. I created knowledge maps, transferred the thoughts into artificial intelligence models, and was eventually able to communicate this to others without a computer.

Customers and partners approached me to use this knowledge for better and new products and services. I always take everyone involved with me, even if or especially because they are not IT specialists. For me, digitization is therefore above all a means of shaping change in a people-centric and empathetic way.

The Concept of Neurosensitivity

The concept of neurosensitivity combines empirical study results of genetic, psychological and physiological sensitivity factors. Neurosensitivity exists in all people, but differs by intensity and energetic level (functionality). Increased sensitivity to environmental stimuli leads to easier and deeper perception of them (1).

In various studies it could be shown that the so-called sensitivity is independent of social introversion or emotionality (2). Wyrsch’s new model provides deeper insights into this central mechanism. This makes it easy to understand for daily life. Therefore, the value of his recent book, “Neurosensitivity – The Power of the Highly Sensitive,” cannot be overstated.

The scientific foundation of neurosensitivity is enriched by fascinating personal accounts. Patrice Wyrsch takes the reader on a journey that points to “largely unrecognized human potential” (3). The more you know about neurosensitivity, the more sensitive you become yourself.


  1. cf. Pluess, M. (2015): Individual Differences in Environmental Sensitivity
  2. cf. Aron, E.N.; Aron, A. (1997): Sensory-Processing Sensitivity and Its Relation to Introversion and Emotionality
  3. Wyrsch, P. (2020): Neurosensitivity–The Power of High Sensitivity